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Fixation patterns in simple choice as optimal use of cognitive resources

Welcome to my poster! This isn't a poster, you say? Well, I think using a big horizontal pdf to present your work in a virtual setting makes about as much sense as putting a screen door on a submarine. Free yourself from the shackles of imitating print media! Embrace the silver lining!

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Reading tips Want a quick overview? Just read the sections with gray backgrounds. Want more details? Click on the triangles to the left of the text to expand hidden content.

Questions? Comments? Looking for a walkthrough? Email me! fredcallaway@princeton.edu

Read the preprint! https://psyarxiv.com/57v6k

Abstract

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TL;DR (short version): We present a model of attention-modulated evidence accumulation for simple N-alternative choice, and approximate the optimal policy for allocating attention within the model. Comparing to human fixation patterns in existing binary and trinary choice datasets, the model accounts for many previously identified effects and we also confirm several novel predictions. Together, our results suggest that the evolving state of the decision process influences the fixation process in a way that is consistent with the optimal use of limited cognitive resources.

Background

A common simple choice task asks participants to make binary choices between snack items. By asking participants to rate the items in an earlier stage of the study and recording their eye fixations while they their choice, we can see how value and attention jointly determine choice.

❓ How do people decide what to look at when making decisions ❓

To address this question, we frame attention allocation in simple choice as an active information sampling problem, and derive the optimal policy.

Information sampling model

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TL;DR: At each time step, the decision maker receives a noisy sample of the true utility of the fixated item. She integrates these samples into posterior beliefs by Bayesian inference. Her attention-allocation policy determines both when to stop sampling and also which item to fixate at each step.
Sampling and belief updating in a binary choice task. The top row shows the experimental display, with the fixated item denoted by the eye symbol. The bottom two rows depict the first few steps of the sampling and belief updating process. The decision maker's beliefs about the value of each item are denoted by the Gaussian probability density curves. The true values of each item (u(L/R)u^{(L/R)}, dashed lines) are sampled from standard normal distributions; this is captured in the decision maker's initial belief state (first column). Every time step, tt, the decision maker fixates one of the items and receives a noisy sample about the true value of that item (xtx_t marks). She then updates her belief about the value of the fixated item using Bayesian updating (shift from light to dark curve). The beliefs for the unfixated item are not updated. The process repeats each time step until the decision maker terminates sampling, at which point she chooses the item with maximal posterior mean.

Optimal policy

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TL;DR: The (approximately) optimal attention policy fixates items whose value estimates are uncertain and close to the competing values. When there are more than two items, it also shows an asymetric effect of value, attending mostly to the items with the top two estimates.

The optimal policy maximizes expected payoff, which is defined

where the cost incurred at each time step includes a fixed sampling cost as well as an additional switching/saccade cost if the fixated item is different from the last timestep.

It's intractable to compute the optimal policy for decisions between more than two items. 😫Thus, we approximate it using a recently proposed method based on reinforcement learning and value of information features.

Illustration of the optimal policy. The heatmaps show the probability of fixating on item 1 as a function of the precision of its value estimate and the mean of its relative value estimate. We see that the optimal policy tends to fixate on items that are uncertain and have estimated values similar to the other items. In the case of trinary—but not binary—choice, we additionally see a stark asymmetry in the effect of relative estimated value. While the policy is likely to sample from an item whose value is substantially higher than the competitors, it is unlikely to sample from an item with value well below. In particular, the policy has a strong preference to sample from the items with best or second-best value estimates.

Two key features drive optimal attention allocation: 🤔 Uncertainty: how unsure am I about this item's value? 😍 Value (when N > 2): how valuable do I think this item is?

Results

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TL;DR: Human fixation patterns show evidence for both uncertainty-directed and value-directed attention. We confirm novel predictions that fixation durations increase over the course of the trial and and are greater in trinary vs. binary choice. However, the optimal policy doesn't account for classic attentional choice biases in binary choice.

Uncertainty-directed attention 🤔

We saw that estimate certatinty (precision, λ\lambda) was a major driver of fixations in the optimal policy. To test for this in humans, we can look at relative cumulative fixation time, because precision increases linearly with fixation time. Consistent with this, we see that people (1) are more likely to fixate on less fixated items, and (2) don't allow any item get too far below the others.

Distribution of fixation advantage for a newly fixated item. Fixation advantage is the cumulative fixation time to the item minus the mean cumulative fixation time to the other item(s). The first fixation is excluded from this plot.

Value-directed attention 😍

The second key driver of attention in the optimal policy is estimated value, which directs fixations to the items with top two posterior means (see heatmaps above). As a results the model predicts that fixation time depends on signed relative value only in the trinary case. Indeed, people do show a strong effect in the trinary case, but they also seem to show the effect in the binary case (to a lesser extent).

Proportion of time fixating the left item as a function of its relative rating.
Probability of fixating the lowest rated item as a function of the cumulative fixation time to any of the items (roughly equal to time since trial onset).

Fixation durations increase over the trial and are shorter in trinary vs. binary choice

The optimal policy makes two novel (and one pre-established) predictions about fixation durations that are confirmed in the human fixation data.

Duration of fixation by fixation number. Final fixations are excluded from all but the last bin. A model fixation is defined as a contiguous sequence of samples drawn from the same item, and the duration is 100ms times the number of samples.

Attentional choice biases

A primary and frequently reproduced finding is that people tend to choose the item they looked at more (when the items are desirable). Our model predicts this effect in trinary, but not binary choice.

Probability that the left item is chosen as a function of its final fixation advantage, given by total fixation time to the left item minus the mean total fixation time to the other item(s).

Conclusion

When making simple choices, visual attention and value estimation interact reciprocally, allowing people to sample the most useful information for making a choice.

Future work

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Related work at SNE Check out Romy Frömer's talk in the "Risk, uncertainty, delay" session Considering what we know and what we don’t know: Expectations and metacognition guide value integration during economic choice

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Thanks for reading! Want more info? Read the preprint or send me an email!